Simple, fast and effective do-it-yourself email marketing for you business
90% of your business comes from 20% of your clients, capitalise on them to grow your business using the latest ideas and technology.
YourEmailMarketing.com.au provides a simple easy to understand guide on Email Service Providers (ESP). It gives a un-biased run down of a few choice ESP's allowing you to manage your customer communications and database requirements securely online.
You can trial for FREE to quickly Create, Send & Track campaigns in your internet browser anywhere anytime. Keep up to date on email marketing trends around the globe via our twitter, blog and Facebook group.
Packages Overview
Constant Contact
Constant Contact has been around for a long time, they are Americas leading email marketing platform and offer a wide range of email templates and a simple production system. They also have very good support services and online tutorials. The pricing is in US dollars and starts from $15 / month.
Pros: Easy to use, cost effective, great social media integration, looks professional and is well engineered software.
Cons: Very American, no person to person contact outside the US.
Vision 6
Vision 6 is an Australian based (Brisbane) email service provider. They have great software called VeMail, it is continually evolving and has some fantastic databasing abilities that almost make it into a basic Customer Relationship Management (CRM) system. The VeMail system is well priced and has one of the best online support and training modules in the world.
Pros: Highly adaptable, easy to use software, great support and training, based in Australia.
Cons: Separate database hosting charge and sending charge (can work out cheaper if you get it right).
Platform Direct
Platform Direct is an Australian based Email, SMS and fax Marketing Software developed by Platform Interactive, a very reputable Software Development company with offices in Perth and Melbourne. Their system is hevily database driven and more appropriate for high end corporate users that have a very good understanding of database segmentation, follow up campaigns and targeted campaigns.
Pros: Very good database segmentation abilities, easy to use WYSIWYG editor, Splash page feature to create one-off web pages to compliment your email and sms messages, one monthly charge as a capped plan.
Cons: Complicated database functionalities, limited support unless purchased support packages.
ciMAIL:
The ciMAIL: module from ciSUITE: allows you to easily distribute opt-in (permission-based marketing, or Email Marketing) materials to a large number of users in a compliant, easy, well-designed way for maximum impact and minimum cost.
Pros: Not a "subscription service", so there is no cost per message, higher level of control, no ongoing cost per messages, based in Australia (Brisbane).
Cons: Upfront development and intergration cost.
